We all are always looking forward to the latest Content Writing trends, which can help us in the online world of Marketing.
Yes, the competition is fierce and you need to stay on the edge so you can use that competitive streak to further your journey.
To hit those high notes in this New Year, you need to change your approach so that you can gear up for the promising opportunities that will head your way.
At the end of 2020, content writing and marketing experts forecasted that content writing, distribution, and marketing would change radically.
As we are moving towards a brighter future, we need to think more critically about technically helpful and convincing content that aligns with the user preferences, habits and search engine practices.
As we are getting better and smarter, we need to be more careful about what we write. This means that there needs to be a proper strategy, ample research, careful designing of content as well as proven publication techniques that ticks all the boxes of content marketing and search engine rankings.
Now that we have established that content writing is becoming more important this New Year, let us dive into the content writing trends of 2021, which will make it more profitable for your business venture or online following.
Content Writing Trends for 2021
Niche Content from Experts That Not Only Meets but Also Exceeds Google’s E-A-T Standards
Content never fails to amaze us, especially when we look at new websites.
While some amaze us, it can do so much more for small and medium-sized businesses. Niche content can help tap into the major traffic that originates from Google searches (which is about 70.6% according to Backlinko / Spark Toro).
According to a HubSpot study, strategic content generate over 67% more leads than opting for content that is formulated without a strategy.
Furthermore, around 71% of Business-to-Business (B2B) buyers read from 3 to 5 blogs when they are on a shopping spree.
It is no more the era of handing in mediocre pieces of work. “Amazing” is what you need to focus on to get the ranking you deserve and inch into the ‘Exceptional and Wow Territory’.
Therefore, you need to focus on Google’s definition of quality through the Webmaster Guidelines.
Secondly, you need to prove your expertise since Google highlights the importance of Expertise,
Authoritativeness and Trustworthiness (E-A-T) in its Search Quality Evaluator Guidelines.
And finally, publish your content using amazing and proven methods.
Content Enhanced for Voice Search
According to NPR and Edison Research, voice search is on a continuous growth curve, both in terms of usage and popularity.
So, you might want to think about making your content appealing to a wider audience. Therefore, voice search must be on the agenda for content marketers, especially the brands that enjoy medium and high popularity.
For this, you need to focus on phrase keywords with natural language, and long-tail questions and answers.
Also, you need to format the content carefully, focusing more that signifies or tell Google of the relevant content.
Moreover, marketers do SEO optimization for content, for SERP features.
Continuing Proliferation of Mobile Phone Messaging Apps
Mobile messaging apps are already very popular when it comes to content marketing and they will continue to proliferate in 2021.
They present marketers with new opportunities as well as challenges since over 3 billion consumers spend their time on these apps.
Therefore, messaging apps for content will be equal to billions of active monthly users,
including Generation Z Consumers as well as Millennials.
Long-Tail Keywords
Long Tail keywords have been on the rise recently and they will continue to take over search engine bars.
It is not just because of the voice search trend but also in general because this helps bring people closer to what they are searching for, removing all the clutter.
More specifically, long-tail keywords meet the user intent, which presents more focused search results and put your website at the top, if you have met Google’s E-A-T requirements and other signifiers!
This is a step towards more sophisticated SEO Optimization.
SEO-Ready, Richer Images in Content
Now that you are in a world where online market is much more competitive than the brick-and-mortar institutions, you need to up your game when it comes to images.
You cannot use a semi-relevant stock photo and hope for visitors to flood your website and give you the attention you feel you deserve.
Relevance and usefulness are keys in 2021, so you need to put up images that deepen the meaning of the content, while also facilitating the understanding.
SEO ready means:
- Alt-Tags are to be used in describing images with relevant keywords
- Naming files logically, using focus keywords
- Choose the best file format
- Reduce file size to load images faster
Visual Content & Video Storytelling
While we are talking about content writing trends, it is still about designing the content, and what you write. If demonstrated through an amazing video, maybe it gets more captivating and result oriented.
With YouTube and other platforms going strong, visual storytelling cannot be left out.
When it comes to video content creation, it is more detailed, incorporating videos which give visitors an immersive experience that makes your position stronger when it comes to selling your products, services or point of view…!
Finally! No More Random Acts of Content
The last piece of advice is to leave behind your habits of creating and publishing random content.
It will be easier if you just think like a TV network. Have clear motives and only post / publish content that meets those motives!
This does not mean that you should remove the content in the first few hours. It takes about seven impressions for an Ad to sink in, and about five drip emails to warm up your leads.
Now that you are aware of the latest trends, prepare to get those keys clicking to get you where you want!